Do you want to incentivize customers for buying more? Volume Pricing allows you to give customers a discount when purchasing larger quantities. The higher the quantity, the bigger the discount. This article will walk you through how to enable Volume Pricing on your OMG stores.
Create and Edit Volume Pricing Table
You can enable this feature for specific products on the Products tab. To create a table, click "Create Table" to create volume bands and assign prices for each band. You can add and remove volume bands as needed.
- The Minimum Quantity field defines the lowest number of units a consumer must purchase in order to qualify for the defined price point.
- The Maximum Quantity field defines the highest number of units a consumer must purchase in order to qualify for the defined price point.
- The Price per Item field is the price the consumer will be charged for each unit they purchase as defined by the volume bands.
- The ‘Final row is upward bound’ checkbox indicates the last quantity-based price per item. Once the checkbox is selected, consumers will be charged the defined price point for all units that exceed the minimum volume of the last band. Therefore, there is no additional price break if more units are purchased.
Note: Volume bands can begin at a number other than one. For example, you can set the first volume band and associated price break to begin at the 10th unit. Consumers will be charged the base price for all units before the minimum volume of the first band.
Once you’ve created the table, click Save. The table will be toggled on by default. You can toggle off Volume Pricing to stop offering volume-based pricing for a product in your store. The data in the table will be saved and you can toggle Volume Pricing back on at any time. To edit or delete an existing Volume Pricing table, click the three dots in the top right corner of the table.
Volume Pricing Storefront Behavior
Once you toggle on Volume Pricing, consumers will see a “Volume Discount” label on the product card.
The pricing table will display on the product detail page (PDP) on the storefront for consumers to see.
When a consumer selects a quantity within a specific volume band, the volume band will be highlighted in the table.
Example 1 - Lowest band begins at 1
- Volume Band 1 - Consumers that order 1 - 10 units of a specific product are charged the base price and receive no discount
- Volume Band 2 - Consumers that order 11 - 15 units of a specific product receive a $1 discount off the base price per product
- Volume Band 3 - Consumers that order 15+ units of a specific product receive a $2 discount off the base price per product
The base price is the same price as volume band 1. Consumers can order a single unit up to 10 units of a specific product and will be charged the base price.
Example 2 - Lowest band begins at >1 with no minimum quantity
- Volume Band 1 - Consumers who order 11 - 15 units of a specific product are charged the price per item for this band.
- Volume Band 2 - Consumers who order 15+ units of a specific product are charged the price per item for this band.
Consumers can order a single unit of up to 10 units and will be charged the base price for each unit. A label will be displayed on the product detail page letting them know items 1-10 will be priced at the base price (e.g., no volume discount). There is no need to create a volume band for units that will be charged the base price.
Example 3 - Lowest band begins at >1 with a minimum quantity defined
- Volume Band 1 - Consumers who order 10 - 15 units of a specific product are charged the price per item for this band.
- Volume Band 2 - Consumers who order 10+ units of a specific product are charged the price per item for this band.
Because there is a Minimum Quantity defined, consumers must purchase at least 5 units.
Things to remember
- Remember to keep your product's base cost in mind when setting the unit price for each band so you don’t accidentally sell products at a loss.
- Setting the minimum volume of a volume band does not define the minimum quantity that must be purchased. This simply indicates the minimum number of units that must be purchased to get the price for that volume band.
- Volume Pricing is not supported on legacy storefronts.
Can volume pricing be based on product options or variants (e.g., size, color, size+color)?
- No. Volume Pricing can only be managed at the base product level.
Can price additions such as fundraising be used when volume pricing is set?
- Yes. Price additions will be added on top of the total.
Does the price on the product detail page change or update based on the quantity a consumer selects?
- No. The price doesn’t dynamically update on the product detail page based on the quantity selected. Instead, the volume band will be highlighted in the table and the volume-based price will be reflected in the cart.
What happens if a consumer changes the quantity of a product in the cart?
- The price would be recalculated according to the number of items in the cart.
What happens if there’s an edit to an order or a refund?
- If an order is edited then the current price will apply, even if a product was originally ordered at the base price and now it qualifies for a volume pricing tier.